Just a few notes, blinks and interesting stuff I’ve picked up over the last couple of days. I need a bit of time to absorb everything and write some more meaningful posts.

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“Blogging in an ephemeral fad. Destined to burn itself out in a year or two.”
Hiawatha Bray, business journalist circa 2002

He is now a blogger.

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Marketing is now like a cocktail party, you can’t stand in the middle of the room and shout at people, you need to work the crowd and start or contribute something meaningful to conversations.

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Goodbye media monopolies/hello swarms (source Henry Copeland founder of BlogAds.com)

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Seth Godin - In the Dip
- his new book, haven’t read it yet but comes highly recommended.
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Chevy Tahoe campaign - make your own video ad campaign. Old news in the US but still an interesting case study.

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Wired magazine using Reddit so users could rate their banner ads. Cool.

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wiredinsider.com/tools

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PowerPoint vs Keynote. Keynote wins hands down.

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[Not an exact quote but basically:]

Divert 15% of your budget to experimental online advertising and marketing options. The marketers that don’t experiment are the ones that are going to get fired not the ones that just stick to what they have always done.
Carla Hendra Co-CEO Ogilvy North America

I really hope so. 15% would be pretty sweet from our perspective.

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Unbelievably insightful and powerful research data tools freely available from….Microsoft.
http://adlab.microsoft.com/
What is going on with the world?

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I’ll post up some more stuff later.