Print Advertising
Posted by Jon Beattie July 7th, 2007I was in Scotland last month and I visited a whisky distillery (you have to when you go to Scotland, it’s the law) and they had an old publication from 1936.
Here is a print ad for gin circa 1936
Here is a vodka ad circa 2006
Do you think we’ve seen substantial progress in 70 years?
Categories: Measurable Marketing, User Centric Design
Since they can’t show anyone turning the bottle up and guzzling it down in the ad, I guess the next best thing is to just show the product. For some products, all you have to do is show the product to evoke the feelings associated with using the product.