As the fallout from the World Cup continues, internet blog chatter, search engine requests and social networking sites have seen an explosion in requests & information about English referee Wayne Barnes.
Analysis of blog chatter, search engine requests and social networking sites undertaken by Auckland based Demand Creation Agency, Marker, has shown some interesting results;

• The search term ?"Wayne Barnes?" has surpassed ‘Graham Henry?" in total search volume.
• Aucklander?’s seem particularly interested in learning more about ?" Wayne Barnes?".
• Facebook now has over 30 groups dedicated to Wayne Barnes with one group grown to 3500 members since Sunday.
• One YouTube post of a TV One interview the morning after the game has been viewed over 5600 times.
• Wayne Barnes has a Wikipedia entry updated with Sunday?’s performance. Mr. Barnes Wikipedia entry was initially doctored including threats however, has since been corrected.
• The search term ?"All Blacks?" reached an all time high in search volume on 7 October with New Zealand & France generating the highest volume. This is twice the previous volume recorded during the 2005 Loins Tour.
• For the first time, October 7, saw internet news reference volumes for the ?"All Blacks?" surpassed ?"New Zealand?".

Since Sunday bloggers, on the other hand, appear to have taken a more balanced approach with an increasing volume posts on Graham Henry than Wayne Barnes.

Nonetheless, both issues hit their peak on Sunday & Monday and have steadily decreased since then.
The blog analysis was undertaken using a number of blog & interest research tools.