Very excited that renowned Australian search marketing event, Search Engine Room is coming to Auckland on 13th November 2007. This is a must for marketers interested in understanding more about search.

I’m even more excited that I’ve been asked to sit on a panel discussion in the afternoon.

4.45pm - 5.10pm … Search and The Online Marketing Budget: How fast should marketers shift their traditional advertising spend to the web? Where should that money go? How large a role should search play? This panel will discuss these and other key issues such as: what to look for in a search marketing company?
- John Schofield, Managing Director, The Internet Bureau
- Jon Beattie, Director, Marker

The short answer to these questions are:

• Very fast!
• Huge!
• A company that cares about performance and is prepared to base their remuneration on this

For the long answers, you’ll need to come to the session.

There are going to be some fantastic speakers and I urge you to come along if you can. If you are a client and would like to come as a guest of Marker, please let me know as we would love to have you there.