Facebook News Summary - Issue #7 21 February 2008
Posted by Jon Beattie February 22nd, 2008Facebook Clones in Foreign Language Markets
I have previously suggested that Facebook will need to be aware of the possibility of losing out to local competitors if they don’t naturalise the site for foreign languages quickly enough.
Well, it seems they have a bit of a fight on their hands for Latin America. Sonico has over 8 million users and has launched a Portuguese version as well as Spanish so that covers Central and South America. This site is only 7 months old. Cuidado Facebook. They did launch their Spanish language version this week, just in time.
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President Bush Joins Facebook
Not really.
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Facebook Visitor Numbers Drop in the UK
Nielsen Online reported a drop in visitor numbers of 5% between December and January. The press are keen to play this as a indicator of Facebook’s impending doom, but what they don’t say, is that Nielsen’s methodology for measuring traffic is almost as flawed as their TV ratings system. People are offline over Xmas, so I unless this is a continuous trend, I don’t think this is anything significant. You will get certain users who are fatigued, but there will still be new users joining. I get this every week, a new friend has just discovered Facebook and is incredibly active for the first couple of weeks.
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Giving up Facebook for Lent
Not logging in to Crackbook is now on par with giving up smoking or alcohol for Lent.
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How Fashionable Are You?
Facebook and Vogue are running a campaign “How Fashionable Are You?“. Upload an image of yourself in the your latest season outfit and you could be off to the London Fashion Show.
London Fashion Show Group
Facebook Exec Resigns
Chief Revenue Officer, Owen Van Natta, is leaving after more than two years.
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Categories: Consumer Generated Media, Facebook, Social Networks, Web 2.0







Nielsen?’s methodology for measuring traffic is almost as flawed as their TV ratings system.
That’s true. I can’t believe companies who are still using Nielsen’s overprice services which are flawed and too simplistic to be taken seriously.